DEVELOPMENT OF NEW MOBILE MARKETING APPLICATIONS FOR WINERIES
- Field: Tecnología
- Companies: JIG – Pernod Ricard – Finca Valpiedra – Ontañon – Bodegas Franco-Españolas – Bodegas Riojanas – Grupo Rioja
- Institutions: ADER
The general objectives are: To improve the marketing and management processes of the wineries through the development of mobile applications based on new technologies; Integration of all the information handled by the applications with the ERPs of the wineries and compatibility with almost any smartphone, developing the applications under iOS and Android (which account for more than 50% of the market).